In the realm of business and creativity, trend-setting is not a passive endeavor; it requires a proactive approach that emanates from a fearless core.

How it started…

BTWN Exhibits, a leading trade show marketing company, recognized the need to update and modernize its product catalog to stay competitive in the rapidly evolving industry. The existing catalog, although comprehensive, was outdated in terms of design, information presentation, and user experience. To address these challenges, BTWN Exhibits embarked on a catalog update initiative.

I started pulling together images from past projects, older catalogs, and brands I had an interest in.

I used Figjam to collect my ideas, organize images, and narrow down concepts

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ADLM 2024 - SDIX Booth Design